Why every cayenne heart drop on the market is hiding the doses.
How "proprietary blend" became the two most expensive words in the supplement aisle — and why Pepperton chose to list every milligram of cayenne, hawthorn, beetroot and the rest, in full, on the label.
If you've ever picked up a "cayenne heart drop" on Amazon, in a Whole Foods aisle, or scrolling Instagram — you've probably noticed something we did.
Every bottle lists the ingredients. None of them lists how much of each ingredient is in the bottle.
Cayenne. Hawthorn. Beetroot. Turmeric. Ginger. Vitamins K2 and D3. The list repeats brand to brand, almost word for word — like everyone is copying the same sheet of paper. But not one of them, in the dozens we've audited, lists how much of each ingredient is actually in the dropper.
They all hide it behind the same phrase: "proprietary blend."
The thing nobody in the supplement industry wants to say
We're going to say it: "proprietary blend" isn't a formulation choice. It's a way to put trace amounts of expensive ingredients in a bottle, list them on the label, and sell them as if they were therapeutic doses.
Five milligrams of hawthorn extract and 500 milligrams both fit under the words "proprietary blend." Only one of them is doing what the bottle suggests. You can't tell which is which by looking — and that's the point.
We're not saying every brand in this category is acting in bad faith. We're saying that an entire industry has settled on a labelling convention that makes it impossible to know what you're buying — and the convention favours the seller, not the person taking the dropper every morning.
What's in the dropper — every dose, on the record
Pepperton is an eight-botanical sublingual formula. Every milligram is disclosed on the label and on this page. Standardised extracts where standardisation matters. Bioidentical vitamin forms where the form matters. No "proprietary blend" anywhere on the supplement-facts panel.
Manufactured in California in a GMP-certified facility. Third-party laboratory tested every batch — not a sample, every batch — for purity, potency, heavy metals, microbes, and adulterants. Certificates of Analysis are available on request.
Here's what's in it.
Cayenne pepper extract — 120 mg, 4:1 standardised
The warming herb
Capsicum annuum, fruit extract
The anchor of every classical heart-tonic herbal stack. Capsaicin, the active compound, has been studied for its role in supporting healthy circulation. The warming sensation you'll feel in week one is the cayenne — it's a feature, not a bug.
Hawthorn berry extract — 300 mg, 10:1 standardized to 1.8% vitexin
The classical heart tonic
Crataegus monogyna, berry
Used in Western herbalism since the 1st century. Standardized to 1.8% vitexin — the active flavonoid most associated with cardiovascular wellness research. Most "hawthorn drops" on the market use unstandardized whole berry, which means you have no idea what you're getting.
Organic beetroot — 250 mg concentrated extract
The dietary nitrate source
Beta vulgaris, root
Beetroot contains dietary nitrates, which the body uses to support normal nitric oxide production — a molecule involved in healthy vascular function. The same reason athletes drink beet juice before competition.
I won't walk you through all eight here — you can read the full ingredient panel on the product page. But the principle is the same for every one: standardized extracts, full doses, on the label.
What you'll actually feel — the honest timeline
Here's the part most supplement companies don't want to tell you: this is not a pill that works tomorrow.
The botanicals work on the body's longer rhythms — circulation, vascular tone, the slow steady-state of cellular wellness. You're not going to take a dropper and feel a Red Bull rush. If a brand is promising you that, they're either lying or selling you caffeine in a tincture bottle.
Here's what most of our members tell us actually happens, in the order it happens:
The warming begins
You'll feel a gentle warmth as you take the drops. The cayenne. Some people notice better morning alertness within days.
Steadier mornings
Less reliance on the 3pm coffee. Mornings feel cleaner. The afternoon dip softens.
Warmer hands and feet
Hands and feet often feel less cold. Mental clarity through the day. The ritual becomes routine.
The shift most members write to us about
This is the milestone. Most members tell us this is when they "feel the difference" most distinctly. This is why we ask you to commit to 90 days — and why our money-back guarantee runs for 90 days too.
It's just a habit
The morning dropper is automatic. You stop tracking it. Sustained daily wellness support, integrated into your morning.
The brand pillars, on the record
Pepperton is a small-batch brand in early release. We launched in 2026 with a single product — Daily Heart Drops — built around the principle of full-dose disclosure. Our first cohort of members is on the ritual now; member-written reviews will appear on the product page as that cohort completes its 30-day rituals.
Why the subscription is a 90-day commitment, not a pill bottle
The single biggest reason supplement brands fail their customers is impatience. People order one bottle, take it for two weeks, don't feel a "miracle," and quit. The brand makes their money on the first order and never sees the customer again.
That's not what we built. Pepperton is built as a daily ritual — and rituals only work over time.
The subscription is structured to ship you a 90-day supply on a 90-day cycle. You'll get one shipment every three months. Free shipping. We email you five days before each shipment so you can adjust quantity, change cycle, skip the next box, or cancel — all in one click. No phone calls. No friction. Ever.
And if at month three you're not feeling the difference — refund. No questions, no phone calls, no "let us send you another bottle" deflection. We can offer that because we know how the formula works. We'd rather refund the small percentage of people it doesn't suit than make it hard to leave.
"My hands and feet used to get cold constantly — even indoors. Three months in, my circulation is so much better. I'm not going back."
Limited launch pricing
Try the daily ritual for 90 days
The 3 Months Supply — your full 90-day commitment, in one shipment. Subscribe and save 36% (20% subscribe-and-save on top of bundle pricing). Free shipping to United States. Skip, pause, or cancel one click.
Or try a single bottle for $35.20 — same guarantee.
An honest note before you decide
If you're here because someone you love is getting older, or because you're getting older yourself, or because you saw a video and ended up curious — Pepperton is built for you. The doses are on the label. The drops are made in California in a GMP-certified facility. Every batch is third-party laboratory tested.
We also need to tell you what we can't tell you. Pepperton is a dietary supplement, not a drug. It's not intended to diagnose, treat, cure, or prevent any disease. Hawthorn berry — the second-largest ingredient in our formula — can interact with cardiac glycosides (digoxin) and beta-blockers. Ginger can interact with blood thinners. If you take any prescription cardiovascular medication, please speak with your doctor before starting.
Take your dropper in the morning. Read the label. Email us at hello@peppertonhealth.com if anything's unclear.
The Pepperton team
Made in California · 2026
Begin the daily ritual tomorrow morning
Free shipping to United States on every order. 90-day return on unopened bottles. Skip, pause, or cancel one click — no phone calls, ever.
† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Always consult your physician before starting any new supplement, especially if you have a medical condition or take medication. Individual results vary.